PORTFOLIO DETAIL
Web Design.
The Challenge
Medcare needed a website that matched the level of care they provide offline. They needed the website to be fast, trustworthy, and easy to navigate for everyday people. Their old site was slow, cluttered, and unclear, leading to missed opportunities and patient confusion.
They wanted more than just a visual refresh, they wanted a tool that builds trust, communicates clearly, and drives bookings.
The Solution
This wasn’t just a design job, it was about understanding the patient journey.
Here’s how I approached it:
- Research-First Strategy: I started by understanding who they served, mostly working-class individuals seeking reliable and judgment-free medical care. This informed every decision.
- Tone-Driven Copywriting: I wrote the entire site copy to feel calm, clear, and human. The website had to help patients feel safe before they even walked in the door.
- UX Design with Purpose: Every section on the page is placed with intention. The goal here is to guide visitors toward clarity and action without overwhelming them.
- Speed & SEO Optimized: The site scores 95+ on Google PageSpeed, passes Core Web Vitals, and is already ranking for local health-related search terms.
- Mobile-First Responsiveness: Designed to feel natural and fast on any screen, because 70%+ of users visit on mobile.
Results & Impacts
- Bookings went up by 44% in 60 days
- No-shows dropped by 48% in the first month.
- Visitors spent 24% more time on the site
- Organic traffic grew by 257% after 90 days
- MedCare now ranks for over 15,000 health-related keywords
Showcase.
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