HelioGrid Website Case Study
How We Helped a Florida Local Solar Company Turn Clicks Into Qualified Clients
Client Needs & The Challenge
When we first spoke with HelioGrid Energy, they were stuck in a familiar solar industry trap:
- Low-Quality Leads
- Wasted Ad Spend
- Clunky Landing Page
- No Lead Filtering
The result? A frustrated sales team, a drained marketing budget, and a leaky funnel that lost potential clients every day.
The Solution
The goal was simple: Increase lead quality while reducing cost per acquisition. But to make that happen, we had to fix the entire experience—from ad click to calendar booking.
Here’s what we did:
- Rebuilt the Website with Conversion in Mind: We designed a clean, modern site with a strong headline, compelling visuals, and crystal-clear CTAs.
- Optimized for Speed & Mobile: Since most visitors came from mobile, we made sure the site loaded in under 2 seconds and felt seamless on any screen.
- Smart Form with Pre-Qualification: We created a multi-step form that filtered out time-wasters while keeping things easy and fast for serious prospects.
- Integrated Calendar Booking: No more back-and-forth. We connected the form directly to the sales team’s calendar to automate bookings.
- Crafted a Better Offer & Message: We worked on their offer to make it irresistible, tapping into the psychology of urgency and value.
Results & Impact
- 63% Increase in Lead Conversion Rate
- 48% Decrease in Cost-Per-Lead (CPL)
- 120+ Qualified Appointments Monthly
- Form Completion Time: Under 90 Seconds
- Over $800 Monthly Ad Spend Saved
Showcase.
My Key Learnings
Strategy Beats Aesthetics Every Time. One of the biggest takeaways from this project?
- Offer fatigue is real. We tested multiple urgency angles (e.g., “Free Solar Assessment” vs. “Book Your Energy Savings Call”) to find the winner.
- People don’t read, they scan. That’s why we used bullet points, bold text, and visuals that guide them down the page.
- Booking should feel effortless. Making the transition from "interested" to "on the calendar" smooth increased our close rates dramatically.
- We didn’t guess. Every decision was backed by user behavior, data, and continuous A/B testing.
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